Retention Marketing for Ecommerce Brands
We help ecommerce brands increase customer lifetime value through email, SMS, and lifecycle systems that turn one-time buyers into repeat customers.
We help ecommerce brands increase customer lifetime value through email, SMS, and lifecycle systems that turn one-time buyers into repeat customers.
We help ecommerce brands increase customer lifetime value through email, SMS, and lifecycle systems that turn one-time buyers into repeat customers.
Email & SMS
Lifecycle Marketing
Brands we've worked with
Our services
Over $10M generated for our clients
Email & SMS
Automations & Flows
End-to-End Strategy
(01)
Email & SMS Campaign Management
Your campaign calendar is where revenue gets made or left on the table every single week. We plan, write, design, and send the promotional and editorial campaigns that keep your brand in the inbox and on the phone, built around your offers, your launches, and your margin instead of a generic send schedule.
Campaign Calendar
A planned monthly calendar mapped to your promo windows, launches, and inventory, so every send has a job to do instead of filling space.
Creative & Copy
On-brand email and SMS creative written to convert from subject line to CTA, with the build tested to render clean across every client and device.
Segmentation & Sending
Every campaign goes to the right segment at the right time using RFM and engagement data, protecting deliverability while lifting revenue per send.
Email & SMS
Automations & Flows
End-to-End Strategy
(01)
Email & SMS Campaign Management
Your campaign calendar is where revenue gets made or left on the table every single week. We plan, write, design, and send the promotional and editorial campaigns that keep your brand in the inbox and on the phone, built around your offers, your launches, and your margin instead of a generic send schedule.
Campaign Calendar
A planned monthly calendar mapped to your promo windows, launches, and inventory, so every send has a job to do instead of filling space.
Creative & Copy
On-brand email and SMS creative written to convert from subject line to CTA, with the build tested to render clean across every client and device.
Segmentation & Sending
Every campaign goes to the right segment at the right time using RFM and engagement data, protecting deliverability while lifting revenue per send.
Email & SMS
Automations & Flows
End-to-End Strategy
(01)
Email & SMS Campaign Management
Your campaign calendar is where revenue gets made or left on the table every single week. We plan, write, design, and send the promotional and editorial campaigns that keep your brand in the inbox and on the phone, built around your offers, your launches, and your margin instead of a generic send schedule.
Campaign Calendar
A planned monthly calendar mapped to your promo windows, launches, and inventory, so every send has a job to do instead of filling space.
Creative & Copy
On-brand email and SMS creative written to convert from subject line to CTA, with the build tested to render clean across every client and device.
Segmentation & Sending
Every campaign goes to the right segment at the right time using RFM and engagement data, protecting deliverability while lifting revenue per send.
We approach each brand like it's our own
We understand retention by looking at key metrics in the business like AOV, order frequency, 90-day LTV, lifetime LTV, CAC & more. If you don't have them readily available, we'll find them and you'll have more insights than ever.
(01)
Retention is a system, not a campaign
Single sends feel productive and rarely move the number. Real LTV growth comes from connected flows, sharp segmentation, and a calendar that all pull toward the same goal, built once and compounded over time.
(01)
Retention is a system, not a campaign
Single sends feel productive and rarely move the number. Real LTV growth comes from connected flows, sharp segmentation, and a calendar that all pull toward the same goal, built once and compounded over time.
(02)
Revenue over vanity metrics
Open rates and list size look good in a screenshot and pay no bills. We optimize for revenue per recipient, repeat purchase rate, and cohort LTV, the metrics that actually show up on your P&L.
(02)
Revenue over vanity metrics
Open rates and list size look good in a screenshot and pay no bills. We optimize for revenue per recipient, repeat purchase rate, and cohort LTV, the metrics that actually show up on your P&L.
(03)
Owner economics on every decision
We do not build for the sake of building. Every flow, segment, and send is weighed against margin, payback, and customer experience, because the goal is a channel that profits and not just one that stays busy.
(03)
Owner economics on every decision
We do not build for the sake of building. Every flow, segment, and send is weighed against margin, payback, and customer experience, because the goal is a channel that profits and not just one that stays busy.
My numbers say it all
These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.
7-9
figure brands scaled
7
Years of ecom experience
80+
Successful projects
our approach
How We Turn Email and SMS into Your Most Profitable Sales Channel
Day 1
Retention Audit
We dig into your current flows, campaigns, deliverability, list health, and customer data. We map every lifecycle touchpoint, identify churn points, benchmark your cohort LTV, and build an RFM segmentation model. You get a clear picture of where revenue is leaking and what to fix first.
Day 1
Retention Audit
We dig into your current flows, campaigns, deliverability, list health, and customer data. We map every lifecycle touchpoint, identify churn points, benchmark your cohort LTV, and build an RFM segmentation model. You get a clear picture of where revenue is leaking and what to fix first.
Day 1
Retention Audit
We dig into your current flows, campaigns, deliverability, list health, and customer data. We map every lifecycle touchpoint, identify churn points, benchmark your cohort LTV, and build an RFM segmentation model. You get a clear picture of where revenue is leaking and what to fix first.
Days 2-10
Strategy & Architecture
We design the full lifecycle system: which flows to build, how to segment your audience, what campaigns to run, and how email and SMS work together. Everything maps to your customer journey and unit economics, not a generic playbook.
Days 2-10
Strategy & Architecture
We design the full lifecycle system: which flows to build, how to segment your audience, what campaigns to run, and how email and SMS work together. Everything maps to your customer journey and unit economics, not a generic playbook.
Days 2-10
Strategy & Architecture
We design the full lifecycle system: which flows to build, how to segment your audience, what campaigns to run, and how email and SMS work together. Everything maps to your customer journey and unit economics, not a generic playbook.
Days 11-21
Build, Launch & Test
We handle creative, copy, and technical build inside Klaviyo, Postscript, or Attentive. Flows go live, campaigns launch, and we immediately start A/B testing subject lines, offers, timing, and segmentation to optimize from day one.
Days 11-21
Build, Launch & Test
We handle creative, copy, and technical build inside Klaviyo, Postscript, or Attentive. Flows go live, campaigns launch, and we immediately start A/B testing subject lines, offers, timing, and segmentation to optimize from day one.
Days 11-21
Build, Launch & Test
We handle creative, copy, and technical build inside Klaviyo, Postscript, or Attentive. Flows go live, campaigns launch, and we immediately start A/B testing subject lines, offers, timing, and segmentation to optimize from day one.
Days 21+
Optimize & Compound
With real data flowing, we double down on what works. Advanced flows get layered in, campaign strategy evolves, and we introduce loyalty, subscription, or referral programs to compound LTV quarter over quarter.
Days 21+
Optimize & Compound
With real data flowing, we double down on what works. Advanced flows get layered in, campaign strategy evolves, and we introduce loyalty, subscription, or referral programs to compound LTV quarter over quarter.
Days 21+
Optimize & Compound
With real data flowing, we double down on what works. Advanced flows get layered in, campaign strategy evolves, and we introduce loyalty, subscription, or referral programs to compound LTV quarter over quarter.
Led by an Operator
I am AJ Centrone, the operator behind FullForm. I have spent the last 7+ years inside ecommerce and multi-location brands, most recently as Director of Ecommerce at Raw Nutrition, where I ran several brands ecosystems. Retention was never an afterthought for me, it was the difference between a brand that survives on paid ads and one that actually grows.
That operator background is the entire point of FullForm. I have built the flows, run the campaigns, and lived with the consequences of every decision, so when I build your lifecycle system I am thinking like an owner about LTV, margin, and payback instead of just open rates. You get someone who has sat on your side of the table and builds accordingly.
I am AJ Centrone, the operator behind FullForm. I have spent the last 7+ years inside ecommerce and multi-location brands, most recently as Director of Ecommerce at Raw Nutrition, where I ran several brands ecosystems. Retention was never an afterthought for me, it was the difference between a brand that survives on paid ads and one that actually grows.
That operator background is the entire point of FullForm. I have built the flows, run the campaigns, and lived with the consequences of every decision, so when I build your lifecycle system I am thinking like an owner about LTV, margin, and payback instead of just open rates. You get someone who has sat on your side of the table and builds accordingly.
I am AJ Centrone, the operator behind FullForm. I have spent the last 7+ years inside ecommerce and multi-location brands, most recently as Director of Ecommerce at Raw Nutrition, where I ran several brands ecosystems. Retention was never an afterthought for me, it was the difference between a brand that survives on paid ads and one that actually grows.
That operator background is the entire point of FullForm. I have built the flows, run the campaigns, and lived with the consequences of every decision, so when I build your lifecycle system I am thinking like an owner about LTV, margin, and payback instead of just open rates. You get someone who has sat on your side of the table and builds accordingly.
Industries we work best in
We go deepest in categories with strong repeat-purchase potential and real brand loyalty, where retention is the lever that decides who wins. These are the industries where we have driven the most measurable LTV growth.