Email and text marketing that brings customers back
Fullform plans, writes, designs, and sends email and text (SMS) marketing that increases repeat purchases and customer lifetime value. We build automated flows, run a campaign calendar tied to your offers and launches, and segment by purchase behavior in Klaviyo, Postscript, and Attentive.
Most brands treat email and text as a blast channel. Sends go to everyone, flows were set up once and never touched, deliverability slips, and repeat purchase rate stays flat while acquisition costs keep rising.
Everything it takes, handled.
- 01
Lifecycle flows
Welcome, abandoned cart and browse, post-purchase, replenishment, win-back, and VIP flows built and tested.
- 02
Campaign calendar
A monthly plan mapped to promos, launches, and inventory, so every send has a job to do.
- 03
Creative & copy
On-brand emails and texts written to convert, tested to render cleanly on every device.
- 04
Segmentation (RFM)
Audiences built on recency, frequency, and spend so the right people get the right message.
- 05
Deliverability
Authentication, list hygiene, and send pacing that protect your inbox placement.
- 06
Testing & reporting
Ongoing tests on subject lines, offers, and timing, reported on revenue, not opens.
Four steps from first call to results.
- 01
Retention audit
Review flows, campaigns, deliverability, and customer data to find where revenue leaks.
- 02
Lifecycle architecture
Design the flows, segments, and email and text roles around your customer journey.
- 03
Build & launch
Creative, copy, and technical build inside your platform, then go live.
- 04
Optimize & compound
Test, layer in advanced flows, and grow LTV quarter over quarter.
A strong fit if you’re…
- Ecommerce brands with strong repeat-purchase potential
- Brands where email and text drive less than they should
- Teams with flows that have not been touched in a year
- Subscription and consumable products like supplements and drinks
What is the difference between flows and campaigns?
Flows are automated messages triggered by customer behavior, like signing up, abandoning a cart, or buying. Campaigns are scheduled sends to a segment, like a product launch or sale. Strong programs need both working together.
Which platforms do you use?
We work primarily in Klaviyo for email and in Klaviyo SMS, Postscript, or Attentive for text messaging. If you are on another platform, we will review it and recommend whether a switch is worth it.
How often should we email and text our list?
It depends on your list size, engagement, and offers. Most ecommerce brands we work with send several emails per week to engaged segments and fewer texts, with frequency adjusted by segment to protect deliverability.
How do you measure email and text performance?
We focus on revenue per recipient, repeat purchase rate, and customer lifetime value. Open rates and list size are tracked but they are not the goal.
Is text message marketing compliant?
We set up consent capture, opt-out handling, and quiet hours using the compliance tools built into platforms like Postscript and Klaviyo. Confirm any industry-specific rules with your own counsel.
Let’s talk Email & Text Marketing.
Book a call and we’ll walk through your numbers, show you where revenue is slipping, and tell you what we’d fix first. No pressure and no 40-page deck.